SEO in itself is a complicated discipline. It combines a lot of tools, best practices that evolve from time to time and constantly adjusts to Google updates. In short, SEO is difficult because search engines are always changing and updating. It can be anything from Google changing the way you view a certain type of link, including a major new update to its algorithm, or even recognizing something new as a ranking factor.
There is always something new to try that could have a big impact on a campaign. You have to be extremely proactive to be aware of what is happening in the industry. It takes time, dedication, creativity and patience to become an excellent SEO and get great results. Did you know that there are more than 200 ranking factors that affect your website's ranking on Google Search Engine Results (SERP) pages? There's a lot to consider, and those are just the factors we know.
How exactly does Google work? Can you explain it concisely? The general function is quite easy to summarize, but the inner workings are incredibly complex. Making things even more difficult, Google doesn't exactly talk about how its algorithm works. Much of what you know comes from vague Google suggestions (such as “delivering high-quality content to users”) and detailed experiments from other SEO professionals. As a result, you can never be 100% sure of your tactics and frameworks.
Google likes to change things. New updates are frequently released, forcing search marketers to learn new things and change old strategies quickly. How to deal with the difficulty of SEO. Every second, a new web page is added.
That just means that it's really hard to get search engines to rank your blog posts, press releases, and videos in the top spots. On the other hand, with a good mix of promotion, content and SEO, getting the top spot shouldn't be impossible. At the moment, there are many digital marketing agencies and experts who claim to have implemented the best and most effective SEO strategies. They want to know about SEO best practices, what they can do to outperform their competitors on Google, how local SEO works, and the list goes on and on.
And then, I think the third hardest part or what makes SEO so difficult, at least for me, is the misunderstanding around what SEO really is. From an organizational perspective, when an entire company hasn't embraced the importance of SEO, you run into problems where you have a developer who goes out and codes the page and then completely breaks your canonicals or obfuscates all the content behind a Javascript or Flash script, no one uses Flash anymore, and in that case, it's when you run into problems where SEO is difficult because SEO is an afterthought. It's time consuming, expensive, and cheap SEO firms aren't going to do the work needed to get real results in SEO. So why do we seem to complicate SEO too much by chasing new trends and tactics, overreacting to fluctuations in rankings, and obsessing over the length of our title tags? SEO is simple, it's content and links.
As a digital agency that specializes in search engine optimization, Blue Compass experts get a lot of SEO questions from companies looking to improve their online presence. SEO can be a complex science and there are those, Aaron Wall and Lee Odden immediately come to mind, that have a lot to add to the field of SEO when it comes to highly sophisticated implementations. SEO is very complex for both amateur web designers and agencies, and although it can be learned over time, there is no way for any business owner with the resources to do it themselves. The topic of backlinks has a long and sordid history in the SEO world because it's the place where many of those who call themselves “black hat SEO people” go to get rankings in ways that search engines eventually prohibit.
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