Let Google see your page the same way a user does, Create unique and accurate page titles, Control title and fragment links in search results, Use meta description tag, Use header tags to emphasize important text, Add structured data markup. While you're considering whether to go for SEO, you might want to do a little research on the industry. Google is one way to do that, of course. While Google doesn't comment on specific companies, we've come across companies that call themselves SEO that follow practices that are clearly beyond accepted business behavior.
What is SEO? SEO refers to search engine optimization, or the process of optimizing a website to facilitate its search through search engines such as Google. It's time to wrap up this Google SEO getting started guide with some advanced strategies and tactics used by SEO professionals. Social media and SEO marketing work well together, so don't neglect the social aspect because it can give your SEO efforts a good boost. The key difference between SEO and paid advertising is that SEO involves an “organic ranking”, meaning you don't pay to be in that space.
It's a free library of SEO resources that covers pretty much everything you need to know about search engine optimization, including technical SEO, creating backlinks, key Google ranking factors, advanced SEO tips, XML sitemaps, tips for avoiding duplicate content and more. While SEOs can provide customers with valuable services, some unethical SEOs have given the industry a black eye by using overly aggressive marketing efforts and attempting to manipulate search engine results unfairly.