While on-page SEO refers to factors you can control on your own website, off-page SEO refers to page ranking factors that occur outside of your website, such as backlinks from another site. It also includes your promotion methods, taking into account the amount of exposure something receives on social media, for example. At the highest level, search engine optimization can be divided into off-page and on-page SEO. On-page SEO consists of factors that a website owner can manipulate directly on their site.
Off-page search engine optimization refers to off-site digital signals that marketers can influence indirectly. In short, on-page SEO refers to the collection of elements embedded in your website. These are elements of the website that you can modify directly to fit your needs. Off-page SEO involves all the elements of SEO outside your property's domains that influence search rankings.
On-page SEO involves all the on-site techniques you can use to ensure that a web page ranks in a SERP. It can also help determine how well that page ranks. The main difference between on-page and off-page SEO is that on-page SEO refers to optimizing the HTML parts of your website that you control, while off-page SEO focuses on ranking factors that occur outside of your website, such as brand mentions and backlinks. On-page SEO (also known as “on-site SEO”) is the act of optimizing different parts of your website that affect your search engine rankings.
To better understand the difference between the two, you need to understand, at a basic level, how search engine algorithms work. Both are crucial to the success of an SEO campaign, but they're on completely different sides of the fence. Both elements are crucial to the success of an SEO campaign, but they work in different ways to make you successful, as you'll find out here. As you learned, the biggest difference between on-page and off-page SEO is that you can control on-page optimization factors within your own website.
If you want to be successful with search engine optimization SEO, it's important to know and understand the difference between on-page and off-page SEO and how to apply them. And if you're curious about the difference between internal and external links and how each type can improve your SEO strategy, I also have a post on that topic. It was an amazing article about on-page vs off-page SEO, it helps me understand the difference between on-page and off-page SEO. As you'll discover in the next section, the main difference between on-page and off-page SEO when it comes to links is that you can control the links that appear on your site.
Now that you know the different types of off-page SEO, consider how they can be used in your digital marketing strategy. You need to understand the difference between on-page SEO and off-page SEO work and how to use them in your marketing. But what exactly is the difference between on-page and off-page SEO? And how can you use both marketing strategies to achieve better search engine rankings?.