Off-page SEO (also called off-site SEO) refers to actions taken outside of your own website to impact your ranking on search engine results pages (SERPs). Along with on-page SEO, these include several of the basic SEO factors that help a site rank. Off-page SEO refers to all SEO tactics that don't involve updating or publishing content to your website. Off-page SEO involves all the actions you take to impact your search engine rankings that fall outside your website.
This may include creating backlinks, being active on social media, and blogging as a guest. So what is off-page SEO and what is it connected to your company's website? Off-page SEO is a general term for indirect actions related to SEO aimed at boosting the site on the web that occur off-site. Off-page SEO refers to anything that is done outside of your website with the potential to affect engine rankings. Building links is the most obvious example of this, but there are many other off-page factors besides links.
While on-page SEO refers to factors you can control on your own website, off-page SEO refers to page ranking factors that occur outside of your website, such as backlinks from another site. The most popular off-page SEO technique is backlinking, which aims to generate natural links to your page. Off-page SEO can last for years, increasing your site's domain rating in the eyes of Google and other search engines. Therefore, an essential part of any off-page SEO strategy is having good content to help catch users when they arrive on your page.
On-page search engine optimization happens inside the site, while off-page SEO happens off-site. Off-page SEO includes essential SEO factors for ranking well on search engines, such as backlinks, and are a fundamental part of any digital marketing strategy. Even so, it's easy to forget that optimizing your page and getting it to rank in the map package is off-page SEO. When it comes back to basics, off-page SEO rebuilds your brand and creates signals that portray you as someone who deserves to be at the top of the SERPs.
However, off-page SEO can be tricky, because those methods are the ones you can't control, not without being considered a black hat, and no one wants to wear a black hat. Off-page SEO may seem more difficult than on-page SEO because many off-page factors aren't entirely under your control, but that's the point. Common off-page SEO actions include creating backlinks, encouraging brand searches, and increasing engagement and sharing. And since you can't control off-page SEO in the same way you can control on-page elements of your site, off-page SEO can become a frustrating waiting game in which all you can do is hope that the response of your audience is positive.
As SEOs, content marketers and bloggers know, backlinks are currently the most important off-page SEO factor.