Is there a relationship between SEO and social media? Conventional wisdom says that the correlation between SEO and social media is a gray area. If social links and shared actions are a ranking factor, they are likely to be relatively lower. No matter where you are, there's no denying the connection between SEO and social media when it comes to increasing your brand's visibility on search engines. To make social media and SEO work together, Gabriella Sannino from Level343 says it's important to “connect the dots.
With a large majority of Internet users searching for local businesses on their mobile devices, local searches are destined to grow. Listing your products and including relevant keywords in the title and description will help you gain visibility and improve your search position on Google. search engines have always tried to find a better way to serve users and go beyond technical. Social media offers great benefits on its own, but it also helps other areas of your digital marketing efforts, including SEO.
Instead, marketers should broaden their concept of search and SEO to take into account the myriad ways people find content on the web. In addition, understanding both SEO and social media marketing helps companies perform better on both channels. Social media SEO refers to how social media activities can increase organic traffic to your website through engines. In this case, Facebook for Business has played an important role in showcasing your brand when people search for products online.
Before jumping on the social media SEO bandwagon, be clear about your actions and how you'll measure them. Conducting keyword research is a good idea just to find possible topics to publish on and, in the same way, optimize your content for visibility. Social media pages also rank high on regular search results pages, so optimizing your pages will contribute to your broader SEO strategy. These interactive conversations are a crucial part of your social media SEO efforts, helping you build authority while delivering value.
For that reason, several respondents say that social media benefits SEO by helping you improve metrics that do impact rankings. As more people trust you on social media, you can see the impact on your SEO due to the positive mentions you would get on blogs and websites. And when you discover that your social media posts can be crawled by search engine spiders and indexed, things get better.