Onpage optimization (also known as on-page SEO) refers to all the measures that can be taken directly within the website to improve its position in search rankings. Some examples of this include measures to optimize content or improve the meta description and title tags. On-page optimization is the process of ensuring that content is relevant and provides a great user experience. In the past, many companies approached it simply as keyword stuffing; they mentioned their keywords as often as possible within the content.
This caused the user experience to be poor. Today, on-page optimization includes intelligent keyword targeting, in which keywords are mentioned in the key elements and, at the same time, provide good. This means that your content reads well and also satisfies what the user is really looking for. The main topic of the page is entered in the main heading, and each additional heading is used to introduce a new subtopic.
In this example, the is more specific than the, and the tags are more specific than the. This is just one example of a structure you could use. This is different from off-page SEO, which optimizes signals that occur outside your website (e.g. backlinks).
In a less competitive niche, you can certainly rank well with just good on-page optimization, but with many niches you need a good overall off-page link building campaign. Page optimization definitely counts in the ranking, but from my experience, the most important thing of all ranking is the authority of the site. If you have a website for your online business, you probably know and understand the basics of SEO or search engine optimization. If the intent is transactional, make sure your pages are optimized with structured data so that products can appear in the Google Shopping carousel.
The fact that Google bolds users' search terms that appear in your meta description is another reason to optimize your meta description for on-page SEO. Google's only job is to provide users with exactly what they're looking for, so that the search engine prioritizes relevant, valuable and optimized content that meets users' needs as fully as possible. SEOptimer, SEO SiteCheckup and MozBar are free SEO tools that can be used to scan the HTML of a web page and identify important elements on the page, allowing you to quickly check if the page has been optimized or not. Occasionally, Google will write its own meta description tag for a web page if it has been left blank or if it is considered not relevant enough, but there are ways to optimize its meta description.
You definitely helped explain how important On-Page SEO is; especially that part about the importance of URL optimization. On-page SEO (or on-site SEO) is the process of optimizing web pages to rank higher in search engines for specific keywords to increase organic traffic. It's not enough just to create and publish your website, you need to optimize it for Google and other search engines in order to position and attract new traffic. All three processes have to work together to get the best possible result, but the main job of on-site SEO is to optimize the content and structure of a particular page.
Excellent post Alex, it's useful to understand how your site can benefit from site optimization and improve rankings through value-added content. You should aim for optimal keyword density that is in line with the highest ranking content for that search term. .