While on-page SEO refers to factors you can control on your own website, off-page SEO refers to page ranking factors that occur outside of your website, such as backlinks from another site. It also includes your promotion methods, taking into account the amount of exposure something receives on social media, for example. At the highest level, search engine optimization can be divided into off-page and on-page SEO. On-page SEO consists of factors that a website owner can manipulate directly on their site.
Off-page search engine optimization refers to off-site digital signals that marketers can influence indirectly. Off-page SEO refers to steps taken off-site that influence search engine rankings. On-page and off-page SEO work together to improve your search engine rankings in a complementary way. When you think about most of the “basics” of search engine optimization (things like keywords, HTML tags, page titles, and mobile optimization), you're thinking about on-page SEO.
We offer affordable web design packages, conduct free website audits, and help with search engine optimization. In today's digital landscape, the most scalable off-page search engine optimization techniques are the least effective. Understanding how off-page SEO works and how it affects website authority is an important element for online marketers who want to improve organic search rankings for their websites. As such, creating shareable content is the first step to gaining valuable links and improving your off-page SEO.
Search engine optimization (SEO) is the practice of increasing the visibility of a website to search engine users through unpaid (“organic)” methods. When describing SEO tactics as “on-page” or “off-page”, the term “page” has always referred to the pages of your website. To better understand the difference between the two, you need to understand, at a basic level, how search engine algorithms work. But to get the best rankings on Google, Yahoo and Bing, a good search engine optimization strategy will have to focus on both strategies.
Both on-page and off-page SEO are vitally important in attracting valuable traffic to online businesses. The other on-page and off-page optimization techniques listed here will only go so far to improve the ranking of your website. Working to optimize your page's H1 tags for search intent and specific queries will increase the chances that your page will become a featured snippet at the top of the SERPs. Links are important for off-page SEO because they convey what is known as “link juice” to your site, which helps it appear more authoritative and reliable in the eyes of search engines.
If you need a quick overview of what search engine optimization is in general, I have a separate guide on that topic.