While links are still the icing on the cake, the SEO result that controls all other factors is the keywords you choose. Submitting articles is a very popular off-page SEO technique in which you write an article related to your business and publish it on third-party websites. Submitting articles is used as a powerful off-page SEO optimization technique to achieve quality backlinks to your site or blog. In general, off-page SEO factors increase the relevance, authority, and reliability of brand content.
Off-page SEO may seem easy compared to on-page SEO or technical SEO, but there are a lot of factors that aren't in your control. If you ask experienced bloggers about the most important factor that impacts search rankings, many of them will agree with the links. Andrey Lipattsev, Google's senior search quality strategist, made it clear that links are one of Google's most important ranking factors. Since Google considers many of the off-page SEO factors when ranking a web page, it's quite difficult to rank just on the merit of good content.
In a nutshell, what ranks you is largely determined by factors on the page, while ranking in search results is largely determined by factors outside the page. Since Google uses multiple factors to rank websites, according to statistics, off-site SEO accounts for more than half of all ranking factors. If you ask professional bloggers what factor they think has the biggest impact on search rankings, many will say “links.” search engines may change the way their algorithms work, or ranking factors may change to new ones or follow a new order, but off-site SEO will still matter. As SEOs, content marketers and bloggers know, backlinks are currently the most important off-page SEO factor.
Off-page SEO has shifted from focusing on generating signals that affect ranking factors to focusing on optimizing, creating content and ranking on search engines other than Google. Optimizing off-site ranking factors involves improving search engine and user perception of a site's popularity, relevance, reliability, and authority. Local dating is also part of off-page SEO practices and is a ranking factor in local SEO for websites. You need to focus on a lot of other main factors besides link building for effective SEO optimization.