SEO stands for “search engine optimization”. In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business on Google, Bing and other search engines. The better the visibility of your pages in search results, the more likely you are to attract attention and attract potential and existing customers to your business. First of all, a search engine needs to find your pages on the web.
It takes more than just creating links, creating any old content, and adding some keywords to improve your organic search ranking and increase the visibility of your business or brand. Google Ads offers a handy keyword planner that helps you discover new keyword variations and see the approximate search volume for each keyword. These factors automatically affect how someone responds to your content, but your SEO efforts also behave differently from one area of the world to another. Search engines also analyze site structure and design, visitor behavior, and other external external factors to determine how high your site should be in their SERPs.
If you want, Search Console can even send you alerts about critical issues Google finds on your site. If you run a local business, claiming your business profile will help you reach customers on Google Maps and Google Search. This is an important sign of trust, and while it doesn't provide as much SEO juice, it's a good practice that will benefit your long-term goals. It gives your ad extra “space” in search results, as do ad extensions for your Google Ads ads (formerly known as AdWords).
Unfortunately, Google has stopped giving a lot of information about what people are looking for to analytics providers, but you can use SEM Rush (or similar tools, such as SpyFu) on your own site to get an idea of the terms you're ranking for and their estimated search volume. Search engines are placing increasing emphasis on having fast-loading sites; the good news is that this is not only beneficial to search engines, but also to your users and your site's conversion rates. Search engine developers realized that if a lot of quality resources link to a certain page, it means that the page is valuable and reliable. Google also makes a little more of this data available in its free Google Search Console interface (if you haven't created an account, this is a very valuable SEO tool both for digging up search query data and for diagnosing various technical SEO problems; learn more about Google Search Console here).
Different content (for example, different products in a store) and modified content (for example, translations or regional variations) must use separate URLs to be correctly displayed in the search.