Make sure your website takes into account these three future SEO concepts and you'll have a content marketing strategy that will increase your place on search engine results pages (SERP). Last but not least, we have technical SEO, which revolves around Google's ability to properly crawl and understand your website. However, technical SEO goes much further, since it includes aspects such as the structure of the website, internal links, and proper rendering and indexability (which explains why it is called technical SEO). In short, technical SEO is what will help you ensure that your website has everything to rank well on Google, in addition to the content itself.
Whether you want to get more relevant links, work on your brand image and reputation, or take your technical SEO efforts to a new level, having a good knowledge base means it will be much easier for you to decide what step to take next. You'll soon see that SEO is much simpler than it seems at first glance. The technology of a website is to make sure that search engines can crawl and index all your content in the right way. This means having clean HTML code, correctly structured URLs (no parameters, if possible), the correct HTTP status codes for the right type of web pages (so a Not Found page results in a 404 code, not 200 or 30 code, suitable XML sitemaps, etc.
Most SEO audits spend a lot of time on the technology of a website, and the platform on which a site is built will have a big impact on the degree of SEO compatibility of a website's technological fundamentals. WordPress sites tend to check a lot of boxes right away, while sites based on. NET can often be a total SEO nightmare. Of course, this is just my own approach to teaching SEO, and I suspect it has its flaws, since it relies on my own incomplete understanding of search engine technology.
However, so far I think it has resulted in a clearer picture of SEO for both me and my students. If you're a small business that uses WordPress for your website, technical SEO should be something you can cross off your list pretty quickly. If you have a large, personalized website with millions of pages, then technical SEO becomes much more important. Much of what is considered “technical SEO” here is actually part of the design and development of your website.
The trick is to make sure your developer understands the interplay between website design, development and SEO and how to create an incredibly fast and mobile-friendly site. Your website must be optimized as a whole and at the individual page level. There's a crossover here of your technical SEO, and you want to start with a well-structured content hierarchy for your site. With strong technical SEO in place, layered page optimization is simple.
Use tools like Screaming Frog to track and identify weaknesses and work methodically on your pages. That's the saying, right? In a way, it's true. Your website is just a wrapper for your content. Your content tells potential customers what you do, where you do it, who you did it for and why someone should use your business.
And if you're smart, your content should also go beyond these obvious brochure-like elements and help your potential customers achieve their goals. As a simple example, I recently renovated a Victorian-era house in the UK and, throughout the process, looked for several professionals who could demonstrate relevant experience. In this case, having a well-optimized case study showing renovation work on a similar house in the local area would serve as excellent long-tail SEO content, it also perfectly demonstrates that the contractor can do the job, which perfectly illustrates his credibility. Make sure you optimize all your marketing content, including case studies, portfolio entries, and testimonials, not just the obvious service pages.
We're still seeing too many paint-by-numbers SEO approaches, where local businesses are paying agencies to publish blog posts that strategically don't fit well. Make sure all your content is optimized, and if you're doing content marketing, make sure it's a good fit for your marketing tactics. This type of natural link should be the backbone of your link building efforts. This may mean that you first have to revisit the content of your site and create something of value, but if you can do that, you're halfway home.
Quick Start Guide for Modular Content. Every campaign and SEO decision you make (as well as every challenge you encounter) will fall into these three categories, so when you're trying to improve your strategy and determine which direction you should take, just go back to the pillars and remember what your main goal is with each of them. Some of them mostly cover one pillar, while certain suites cover the entire spectrum of tools, including rank monitoring, site crawling, SEO keyword research, backlink analysis, and competitor analysis. However, it is now very clear that the framework of the three pillars completely resembles the main scheme of the three pillars of the search engine processes.
The final pillar of SEO includes the off-page strategies you incorporate to drive traffic to your website. Work on each of the three pillars will improve the signals that search engines consider to rank sites. A lot of SEO fixes and tactics will cross between different pillars and processes, but you'll be surprised to see how many different SEO elements fit nicely into one of these three main areas. SEO marketing can be a powerful channel, but to position yourself in competitive keywords, you need to optimize all three pillars.
It would be logical to start your SEO project on the pillar of architecture, because this is where the technical base of your site is located. Focusing on these three pillars of SEO (authority, relevance and experience) will increase your content opportunities and make it easier to get links. These pillars are just the tip of the SEO iceberg, but they capture some of the most fundamental elements of SEO. All of these 3 pillars are created in a way that aligns with a certain search engine process.
Focusing on these three pillars of SEO will increase opportunities for your content and attract more organic traffic over time. As such, I think my three-pillar framework serves as an excellent approach to teaching and understanding SEO. But since then I have realized that these three pillars align quite well with the three main processes that make up an Internet search engine. There are also tactics to make a cross between the various pillars, but what is most surprising is the number of various elements of that SEO, which is located in exact places between one of the 3 main areas perfectly.
Use the three pillars of SEO (technical features, a compelling content strategy, and off-page elements) to strengthen your company's focus on staying visible, relevant and prominent when connecting with search engine users. . .